With thousands of customers on file, and having to maintain quotes, Certificates of Currency, claim forms, and many other pieces of documentation unique to each specific customer, the burden of documents is quite excessive for insurers.
Many insurers have already implemented large scale Content Management Systems, specifically Document Management due to the nature of competition in the sector forcing them to advance in order to remain competitive.
The challenge faced by members of the industry now is optimising and complementing their existing Enterprise Content Management systems, in order to give them further cost and customer satisfaction benefits. With a raft of regulations in place, many of which their customers don’t understand, insurers need a flexible yet very powerful system to not only let them remain compliant, but also competitive.
In addition to in-house processes there are also customer facing processes which require the presence of a web front end. To lower the cost of a customer support centre, more and more content is placed at the customer’s fingertips, so they can access their claim information and view their documents and such through the company’s website. In order to do this efficiently and effectively, an enterprise grade web content management system is required. This not only allows for your IT staff to not be burdened with web related work, but gives power to your marketing and service teams to update and manage their website components themselves.